Professional Experience
I've led design teams across diverse B2C and B2B sectors, including Cybersecurity, Education, Travel, Social Media, Healthcare, and Game Development. My experience spans product and game design for PC, Web, Mobile, VR, and Tablet platforms, with a focus on operational excellence.
I thrive on tackling complex product challenges, particularly those that blend product and communication design. I believe interfaces should not only be effective but also evoke emotion.
My strengths lie in:
■ Design Leadership: Building high-performing design teams and fostering a product-centric culture that delivers tangible business results.
■ Product Vision: I have a proven track record of transforming products into predictable successes.
■ Data-Driven Approach: I champion user research (Product, UX, Customer Development, Marketing, Competitive), drive innovation, and implement data-driven methodologies, metrics, and quality control processes.
I believe in the power of strong leadership collaboration and work best in environments with dedicated CTO, CPO, and Chief Design Officer roles. If your company lacks a CDO, I'm eager to discuss how I can help shape a successful future for your products.
My Roles & Contributions
As a Leader:
■ Playing Coach/Mentor: I empower and guide design teams to reach their full potential.
■ Product & Brand Evangelist: I inspire belief in the product vision, innovation strategy, and value proposition among internal teams, business partners, and customers.
■ Experienced Hiring Manager: I build high-performing teams by not only identifying exceptional designers but also assisting in the selection of Analysts, Researchers, Product Owners, and Tech Leads.
■ Research & Testing Advocate: I champion user research, product testing, and data analysis to inform product decisions and measure success.
■ Design Quality Owner: I hold myself accountable for the overall quality of design, user interfaces, and the end-to-end product experience.
As a Designer:
My design process is rooted in user-centric methodologies:
■ User-Focused Frameworks: I utilize Job Stories/JTBD, User Stories, Customer Development, and Use Cases to understand user needs and pain points.
■ User Flows & Journeys: I map out User Flows, User Journey Maps (UJM), and Customer Journey Maps (CJM) to visualize the end-to-end user experience.
■ Customer Experience (CX) Research: I conduct CX research to identify and address user challenges beyond the product interface, ultimately attracting and retaining more customers.
Education
Unlike many of my peers, I hold formal degrees in design:
■ Bachelor's Degree: UI Design
■ Master's Degree: UX Design - Interface Design